RESUME
About
As a Design Lead, Brand Designer, and Creative Artist. I bring a strategic, holistic approach to every project, from initial concept development and campaign planning to the seamless execution of brand and tactical initiatives across multiple channels.
With extensive experience in design and branding, I partner closely with marketing teams and business leaders as a trusted creative collaborator, helping simplify their day-to-day work. I value strong partnerships built on open communication, mutual respect, and active collaboration. From strategy and concept development to the delivery of brand and tactical campaigns, I provide end-to-end creative solutions, offering the expertise and resources needed to bring ideas to life with clarity and impact.
My work includes brand identity design, brand books, event collateral, print and ad design, presentations, out-of-home creatives, illustration, social media content, and integrated visual frameworks that strengthen how brands show up in the world.
I’m open to global opportunities and driven by a passion for creativity that translates ideas into concise design that drives results and meaningful outcomes.
Work
experience
GRAPHIC DESIGNER, MARKETING & VISUAL MERCHANDISING SUPPORT
Birkenstock Group B.V. & Co. KG (Head Office for Middle East & Africa)
January 2020 – Present Dubai, UAE
• Lead the successful creative execution of regional marketing and brand campaign, ensuring consistent visual identity across social media, in-mall branding, digital and retail activations.
• Coordinated with different department teams in ensuring the brand’s seasonal campaign rollout across MEA.
• Designed high-impact OOH and in-store assets tailored to diverse retail environments, supporting the
brand’s product and event launches and key promotional moments.
• Collaborated closely with brand marketing and retail teams to translate strategic objectives into
compelling visuals, including LED screen content and window displays across all store locations.
• Maintained strong visual cohesion across all touch points, contributing to improved brand recognition.
CREATIVE GRAPHIC DESIGNER, MARKETING, MEDIA & VISUAL MERCHANDISING SUPPORT
Crocs Middle East, Africa & India
June 2013 –January 2018 (4 years 8 months) Dubai, UAE
• Successfully managed end-to-end design and production of creative assets for retail, PR, and event
campaigns, adapting global assets for regional execution.
• Ensured consistent branding across ATL, BTL, and digital platforms in line with international brand standards.
• Liaised with global stakeholders and external vendors to ensure timely, cost-effective rollouts of campaign materials across the GCC.
HEAD OF GRAPHICS
Landmark Group, Splash Concept Office
July 2010 – May 2013 (2 years 11 months) Dubai, UAE
• Supervised the graphic design team, ensuring high-quality visual execution across retail, promotional, and brand initiatives. Translated ATL campaign concepts into BTL and retail executions, including window
displays and in-store graphics.
• Designed logos for products and in-house brands, and delivered visual assets for corporate use.
• Collaborated with the Social Media team to support and maintain visual content across social platforms.
• Coordinated and supported large-format printing production, including colour accuracy and profile management.
• Partnered with the Visual Merchandising team to execute seasonal window changes and in-store
branding seamlessly.
CREATIVE HEAD - GRAPHICS SECTION
Dubai Civil Engineering/ Al Hamad Contracting Company
April 2007 – March 2010 (3 years) Sharjah, UAE
• Supervised the graphic design team, ensuring high-quality creative output is delivered across all touch points.
• Collaborated with the architecture and interior design divisions to develop marketing books, mood boards, and pitch presentations.
• Delivered all internal and external graphic needs for Al Hamad’s group of companies, maintaining a professional standard across collateral.
SENIOR GRAPHIC DESIGNER
Landmark Group, Splash Concept Office
January 2004 – January 2007 (3 years 1 month) Dubai UAE
• Lead the design and production of BTL and POS visuals for local in-house brands across the GCC.
• Coordinated with cross-regional teams to implement seasonal visual merchandising themes, ensuring alignment with overarching brand strategy.
Skills Set & Software Knowledge
Graphic Design | Creativity & Layout Skills | Art Direction | Fine Arts | Creative Strategy & Planning Execution & Coordination for brand events |Project Planning | Project Coordination | Project Management | Marketing Strategy | Time Management | Team Leadership | Customer Service | Attention to Details Deadline-Oriented
MAC OS & PC Computers | Adobe Creative Design Programs |Microsoft Office 365
Education
Bachelor’s Degree in Fine Arts
• Majored in Advertising at FEATI University
• Sta. Cruz Manila, Philippines.
• Graduation Date - March 1996
Developmental Arts
• Field of Study – Art & Design at University of the Philippines
• Graduation Date: May 1993